Financial benchmarking: Putting your numbers into perspective
It’s impossible to truly understand your numbers if you’re only looking at them in isolation. A million dollars in sales...
Earlier this year, the team published an article discussing the key benefits that flow from external CFO services. We touched on how an outsourced CFO provides you with a clear, central view of your business’s financials and a tighter grip on your profit drivers. We talked about accountability, discipline, and partnership—and how the amalgamation of these empower you with greater confidence in your own decision making.
And while all of these benefits certainly ring true, they really are just the tip of the iceberg in terms of what a skilled chief financial officer can bring to the table.
Rather than catalogue the varied and multiple ways in which an outsourced CFO can positively impact businesses and the people behind them, in this piece, I want to narrow the focus and hone in on the single most overlooked benefit that comes with having the support of an outsourced CFO: The simple fact that an outsourced CFO creates access.
The right external CFO will help you open doors. In some cases, the doors you’ve been knocking on for some time. In others, the doors you didn’t know were available to you.
Seeing both sides of the equation
As external CFOs, we’re uniquely positioned to create access for our clients—to connect them with opportunity—because we bring both sides of the equation. We know our clients inside out: their position, their objectives, their pain points. And because we’ve worked alongside so many businesses facing similar challenges, we’ve built a strong network of trusted relationships with the people who can help, from lenders and grant contacts, to legal and technology partners, to the tax, SMSF, and wealth specialists within the broader Ulton team.
To be clear, this isn’t about handing over a name or facilitating an introduction. Anyone can do that. The difference lies in the depth of understanding. When you work with a chief financial officer who truly knows your business, they know who to connect you with, not just a title on a website, but the specific person who can actually move things forward. They understand what that relationship needs to work, and because they’re embedded in your business, they can help shape it.
The little details that make the difference
The key to a positive and mutually beneficial relationship is understanding the nuances of both parties; knowing their preferences, anticipating their needs.
This isn’t the kind of insight that can be pulled from the pages of documents or formally requested, it’s tribal knowledge: the kind that only comes from exposure and experience, like knowing how a particular bank likes information presented, how government organisations providing grants or payment arrangements prefer to communicate, or how quickly a partner responds when something’s urgent.
These details might seem small, but in practice, they make a huge difference. They’re what turn introductions into opportunities that actually lead somewhere.
What this looks like in practice
Take lending, for example. When we help a client approach a bank, we prepare and present the numbers in the way we know that the credit team wants to see them. We’ll model the cashflow, anticipate the questions that will come up in review, and walk the lender through the assumptions behind the forecast. Because there’s mutual trust, those conversations move faster and more constructively.
It’s the same story with grants. Beyond helping our clients identify aligned opportunities, our experience working with decision-makers in regional, state, and federal government departments means we can test an idea early, clarify eligibility criteria, and shape the submission so it lands in the best way possible. In one case, that process helped us secure a multi-million-dollar grant to expand their operations.
Across the board, but particularly in the context of lenders and grants, having an established chief financial officer on board, even in an external capacity, sends a strong message. It shows that you’re serious about your business; that you’re investing in structure, strategy, and accountability. Not just reacting to what’s in front of you.
To external stakeholders, it’s also a signal of maturity. It tells them your financial reporting is sound, your forecasting is grounded, and that your financial management is backed by expert oversight. It gives them confidence that if they choose to work with you, they’ll be dealing with a business that’s well-managed and financially disciplined.
The ripple effect of greater access
Perhaps the most valuable thing access gives you is momentum. Each connection, each conversation, creates a ripple effect—new insights, new relationships, and often opportunities you didn’t set out to find, but have found you. Over time, those ripples compound into something bigger: a business that’s better connected, better informed, and ready to act when opportunity knocks.
At its core, engaging an external CFO is about creating the conditions for growth, not only through healthier numbers, but through stronger connections. Because when your business has someone in its corner who knows where the opportunities are, and how to access them, you’re already one step ahead.
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Ready to explore what our external CFO services could mean for your business?
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